the
PharmaSolutions Gazette
Our
Marketing Philosophy
Our
philosophy is that pharmaceutical company business culture
should be a seamless market and customer aligned operation,
which includes R&D, clinical, regulatory affairs, medical
affairs, sales, marketing and business information.
The
marketing operation should be built on rational and emotional
offerings, which are managed by the integration of a number
of parameters.
As
shown in the Pharma Impact Marketing™ diagram overleaf,
these building blocks can be categorised as business skills,
business processes and business culture, which lead into
the business core.
In
this model, the core brand offering is therefore a crystalisation
of the marketing culture, skills and processes into rational
& emotional values which give the brand competitive
edge.
Further
illustration of the content of Pharma Impact Marketing™
parameters can be seen by clicking on each box.
To
enable this vision to be delivered, a number of key competencies
will be required at team and individual level.
Click
here to see the headlines of these competencies.
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