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the
case studies
Case
Study 7
Client
Issue / Problem - Product Manager Mentoring Needed
Due
head count reductions, the Client Marketing structure was
flattened with Brand Mangers reporting directly to Directors,
who had little time to provide even "on the job"
training and development.
PharmaSolutions
Ltd Response
A
Brand Managers' Mentoring programme was developed which
enabled brand managers to be mentored in confidence by a
very experienced PharmaSolutions Consultant. This included
discussing both marketing and personal development issues
and challenging brand managers to think of improvements
or alternatives in a non threatening or career limiting
environment. The enhancement of the skills of the first
group was recognised by senior management leading to the
programme being rolled out across the company."Generic"
training needs across the group were identified and training
programmes on forecasting, brand development, market segmentation
and communication agency were delivered.
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